It is clear, especially for Muslim media, to understand that Muslims aged 25-35 are influenced by a diverse array of interests that reflect their unique cultural and religious contexts.
by SHABODIEN ROOMANAY
AS Muslim Views continues to take bold steps to migrate to a more digital presentation of news and views, a peek into what tickles the fancy of the younger reader, (or shall we say consumer of content?) and the influences and choices made this group, has become more and more important. A quick check on available data has produced some interesting statistics.
The age range of 25 to 35 is a formative period for many individuals, including Muslims in South Africa and worldwide. This decade often involves crucial life decisions related to career, family and personal growth. Understanding what interests Muslims in this age bracket requires a deep consideration of the cultural, religious and socio-economic context of this cohort. This article delves into the key interests of Muslims aged 25 to 35, supported by relevant data and insights.
Unsurprisingly and perhaps thankfully, for many Muslims in this age group, a deepening of their religious and spiritual understanding is of significant interest. Engaging with religious texts, attending lectures, and participating in community events are common activities. According to a 2022 Pew Research Centre study, 68% of Muslims aged 18-39 reported that religion is very important in their lives. Online platforms like YouTube and social media provide access to a wealth of Islamic knowledge, making it easier for young Muslims to learn and connect with scholars worldwide.
A close second to committing to a better understanding of Islamic precepts, career advancement is a primary focus for Muslims aged 25-35, much like their peers globally. A report by the Islamic Development Bank in 2021 highlighted that professional growth and economic stability are crucial for this demographic. Many are involved in fields such as technology, finance, and healthcare, where they seek opportunities for growth and development. Networking within professional Muslim organisations, of which there are many, offers support and connections. With more and more younger people acquiring Islamic knowledge and learnerships at centres in the Middle East and now too in East Asia, there is a greater trend towards presenting Islam and its precepts in a professional manner. As a result, many tertiary institutions both in South Africa and internationally have emerged that occupies the centre stage in providing guidance and training.
With the growth of Islamic Banking and other related financial instruments, financial stability is a significant concern, and many young Muslims are interested in halal investment opportunities. According to a 2023 report by the Global Islamic Finance Market, there has been a 20% increase in the number of Muslims aged 25-35 investing in halal financial products. This includes Islamic banking, mutual funds and property investments that comply with the Shariah. There is now a plethora of platforms in South Africa like Al Baraka Bank and also most of the mainstream banks such as FNB, Standard Bank and ABSA now offer tailored products for the ethical Muslim investors. Globally, it seems Wahed Invest and Amana Mutual Funds offer tailored financial services to meet this demand.
Then naturally, health and wellness are increasingly important to Muslims in this age range. A 2022 survey by the Muslim Consumer Group found that 55% of young Muslims prioritise maintaining a healthy lifestyle, including regular exercise and balanced diets. The concept of halal extends to dietary choices, with a growing interest in organic and halal-certified food products. Mental health awareness is also rising and support for this sector is growing amongst professional health care providers.
Marriage and family life are central to many Muslims aged 25-35. The pursuit of a compatible life partner often involves balancing religious values and modern expectations. According to a 2021 survey by the Institute for Social Policy and Understanding (ISPU), 72% of Muslim millennials consider marriage a significant life goal. Internationally, online platforms like Muzmatch and SingleMuslim cater to young Muslims seeking marriage, facilitating connections that align with their cultural and religious values.
Education remains a priority, with many young Muslims pursuing advanced degrees and professional certifications. A 2022 report by the International Islamic University showed that 45% of their graduate students were aged 25-35. There is also a strong interest in lifelong learning, with many engaging in online courses and workshops to enhance their skills. Platforms like Coursera and edX now offer courses on a wide range of subjects, including Islamic studies, technology and business.
Maintaining a strong cultural identity while engaging with broader society is important for many young Muslims. Participation in community events, cultural festivals, and religious celebrations helps reinforce their identity. According to a 2022 ISPU survey, 60% of young Muslims are actively involved in their local communities through volunteering and social initiatives. This involvement helps bridge cultural gaps and fosters a sense of belonging.
It was expected that social media would play a significant role in the lives of Muslims aged 25-35. Platforms like Instagram, Facebook, and TikTok are popular for sharing content, connecting with others, and staying informed about global events. According to a 2023 report by the Pew Research Centre, 80% of Muslims in this age group use social media daily. Influencers and content creators who focus on Islamic values and lifestyle have a considerable following, shaping trends and opinions.
Whilst data is not available for the youth in South Africa, travel is a growing interest, with many young Muslims seeking to explore new cultures and experiences. A 2022 report by CrescentRating showed that Muslims in the 25-35 age range account for 45% of Muslim travellers globally. Halal tourism, which includes accommodations and services that cater to Muslim needs, is expanding. Destinations like Malaysia, Turkey, and the UAE are particularly popular for their Muslim-friendly amenities and cultural attractions.
Political and social activism is another major area of interest. The ongoing genocide in Palestine has united Muslims globally. Young Muslims in particular are increasingly engaged in advocating for social justice, human rights, and environmental sustainability. According to a 2021 ISPU survey, 65% of Muslim millennials participated in at least one form of civic engagement, such as voting, protesting, or community organizing. Issues like Islamophobia, climate change, and racial equality are particularly resonant.
A factor to be considered is that entrepreneurship is on the rise among young Muslims, driven by a desire for economic independence and the opportunity to create value within their communities. According to a 2022 report by the Global Entrepreneurship Monitor, 30% of Muslim entrepreneurs are aged 25-35. Startups in sectors like technology, halal food, fashion, and finance are gaining traction, supported by incubators and accelerators that focus on Muslim entrepreneurs.
It is clear, especially for Muslim media, to understand that Muslims aged 25-35 are influenced by a diverse array of interests that reflect their unique cultural and religious contexts. Adapting content to the various media platforms that provides relevant and current information, will shape the future. Understanding these interests provides valuable insights into the motivations and priorities of this dynamic and influential demographic.
