AS a tribute to the incredible women of Mzansi, Golden Delight Rice dedicated the month of August to celebrating all that makes South Africa’s ‘Golden Girls’ so delightful.
The Golden Girls campaign was more than just a concept; it was a movement committed to celebrating the exceptional qualities that make women extraordinary: their magic, love, kindness, and strength.
Throughout the month, Golden Delight took to the streets of KwaZulu-Natal to reveal the hidden gems within the stories of countless remarkable women.
The essence of the campaign centred around one simple yet profound question: ‘What makes her delightful?’
Golden Delight set out to interview people from all walks of life, encouraging them to share stories of the women who have made a lasting impact on their lives.
The responses were heart-warming, and it became evident that the question had a ripple effect, inspiring everyone to appreciate and celebrate our wonderful Golden Girls.
From grandmothers who passed down generation-old recipes that brought families together, to sisters who always offer words of encouragement, to best friends whose big hearts have shown unwavering support, Golden Delight captured every kind word so that the rest of the country could continue the golden thread of love and appreciation.
According to Trisha Chetty, Golden Delight’s Marketing Manager: ‘We wanted to create a platform that not only celebrates what makes women delightful but one that honours the abundance of love, magic, and togetherness they bring to their homes and loved ones’ lives.’
Through heartfelt testimonials and emotional stories, the Golden Girls campaign ignited a sense of unity and appreciation across the nation. To all the Golden Girls who may be reading this, you are loved and appreciated for all that you are and all that you do. Your unwavering strength, resilience, and boundless love make the world go round. Never forget how truly delightful you really are.
Engage with Golden Delight via their social media platforms: Instagram: @goldendelightza; Facebook: @Golden Delight or visit their website: http://www.goldendelight.co.za/
- This content was supplied by Avatar Agency on behalf of Golden Delight Rice.